Por Carla Almela Matamoros

Fruit Attraction appears in 2008, fruit of the desire of internationalizing the Spanish fruit and vegetable industry, and from the need of turning around the concept of fresh food. This project was originated and carried out by IFEMA and FEPEX. It is a meeting point for fruit and vegetable operators and has become one of the main events of the sector and a world referent.

The success factors of the event are differentiation, exclusiveness, and the premium concept that is evoked not only through their installations but by the exhibitors that take part in it. This year it is predicted that the edition will be the biggest of its 11 years of history. It will count with 1800 exhibitors and over 90.000 visitors from 135 different countries. The exhibition space will increase an 11% respect to 2018.

The good response to this event is an undeniable fact. The idea of transforming a mere daily process into a unique experience that we must appreciate, is the key of its success.
The importance of knowing what is being eaten, where this fresh food is coming from and what processes have taken place since harvest until the food intake, is information that consumers want and need to know. Eating is no longer a trivial matter that happens unnoticed.

On the other hand, it is about understanding food not only as a primary need that we must satisfy, but about a unique moment for the senses, that must be pampered and taken care of, creating a state of happiness.

Hispalco never wastes the opportunity of participating as an exhibitor in such an important event. Our goal has and will always be quality, we follow it and quality accompanies us. We feel fully identified with the values of Fruit Attraction.

For Hispalco being present at Fruit Attraction implies on one hand, the big opportunity of presenting important novelties and on the other, the perfect occasion to strengthen our already known fortitudes in the market. This year we will be at Hall 10, Stand 10c 10a, with a spectacular staging. Our new creative department, specialized in the food industry, has developed through art a concept that wont leave anybody indifferent. We will be presenting amongst other novelties, Hispalco_CREA that for the first time will be externalizing services to other companies.

See you in Madrid!