Monna Lisa & Lady Godiva: Who’re those girls?

 

The citrus season at Hispalco starts with the earliest clementine varieties: Oronules and Clemenrubi, easy peeling, with a high juice content and a great taste. Hispalco is a GUARANTEE of premium quality. Its products are carefully selected from among the finest batches to be packed in its gourmet brands Monna Lisa® and Lady Godiva®.

The citrus season is expected to be very positive, both for clementines as for oranges and lemons. The meteorology has not been an issue and therefore flowering and fruit setting have been normal. On the other hand, the rainfalls from late August and beginnings of September will allow to obtain good sizes, fruits reaching peak quality by mid- October.

The ongoing season is set out to exceed production levels or achieve matching values of 2016/2017, following last year’s decrease due to adverse weather conditions suffered by the production areas Hispalco regularly works with.

Our current campaign aims to position the premium brand Lady Godiva® in the European markets, in keeping with the Hispalco quality concept, understood as a quality inherent to its producers and “know-how”.

Emulating Madonna’s famous song, Who’s that girl?, we invite you to ask the following question about Monna Lisa® and Lady Godiva®:

     Whose’re those girls?
     you’re falling at their feet
     you try to get away but you can`t.

The acceptance of the brand Lady Godiva®, substituting Unicorn®, has been very positive and is generating great expectations in the market. Hand in hand with her “big sister” Monna Lisa®, her debut will be celebrated in Madrid. For the first time, Hispalco will be present at the Fruit Attraction fair with its own stand on October 23rd, 24th and 25th, Hall 10, stand C02A. Clementines, oranges, lemons, together with surprises, new faces, a great sense of humour, great wine, Spanish jamón (ham) and our Hispalco_bio Extra virgin olive oil as a dressing of our vegetables and exquisite bread.